Beans
icon beans

Marketing & Content Specialist

October 2024, Paris, France

About Beans

We are a foodtech startup founded in late 2023 on a mission to reduce food waste while helping consumers save money. The biggest problem in food is waste. The biggest problem for consumers is inflation. We thought: what if we could help both?

At Beans, we are on a mission to help companies manage their waste more intelligently and, ultimately, eradicate it. At our very core, we believe in challenging the status quo by giving a second chance to products that would otherwise be thrown out. We believe in a world where there is no such thing as waste, only pre-repurposed products.

In France, ⅙ of the population has had to skip meals in the last year to stay afloat. We created Beans to put food brands’ unsold inventory at their disposal via a solution that can help them save grocery expenses by up to 50% every month.

Everything we do, we do it with kindness. We challenge every thought, every assumption, every number. We work to provoke alternative thinking and encourage open discussion, and we do it with radical kindness and respect. We have a strict no-asshole-policy.

After only 6 months of operating, we’ve already delivered more than 1700 orders and are seeing solid growth. It’s time to take ownership, empower businesses to do better and give consumers their purchasing power back!

The founding team

We are Ines & Louis, two co-founders with 6+ years of experience in the sector. We are crazy passionate about food and operations, as evidenced by our time at companies such as Deliveroo, Gorillas, The Modern Milkman and Choco collectively. We believe that one is not merely born with rights but also responsibility, so we are both highly driven by the idea of creating something that has a genuine positive impact on society and the world. That’s why at its core, our model is such that the higher the revenue, the higher the impact.

Key responsibilities:

  • Content creation: develop high-quality, engaging content for various channels including social media, emails, whatsapp, website, and promotional materials.
  • Content strategy: collaborate with the marketing team to plan and execute a comprehensive content strategy that aligns with our brand’s goals and objectives.
  • CRM: collaborate with the team to create and manage email, whatsapp and SMS campaigns including workflows based on customer journeys or promotional communications.
  • Social media management: manage and grow our social media presence by creating and scheduling posts, interacting with followers, and analyzing performance metrics.
  • SEO optimisation: implement SEO best practices to ensure content is optimized for search engines, increasing organic traffic and improving search rankings.
  • Brand: work closely with the team to ensure content consistency and alignment with overall brand messaging.
  • Trend analysis: stay up-to-date with industry trends and competitor activities to inform content creation and marketing strategies.

Qualifications & attitudes

  • Bachelor’s degree in Marketing, Communications, Journalism, or related field.
  • 2+ years of experience in content marketing, preferably in the food and grocery industry.
  • Exceptional writing, editing, and proofreading skills with a strong portfolio of published content.
  • Proficiency in content management systems (CMS), social media platforms, and email marketing tools.
  • Solid understanding of SEO principles and best practices.
  • Strong organization and project management skill with ability to define and set-up processes.
  • Excellent communication and interpersonal skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Creative mindset with the ability to think outside the box and generate innovative content ideas.

If you think this sounds like you or if you’d like to find out more, we want to hear from you! Email Ines at [email protected].